James, male sports engineer, smiles at camera on a tennis court

James Spurr

James loves tennis because it’s a sport for everyone: men and women, young and old, able-bodied and disabled people worldwide. He works as a Research and Insights Manager for the International Tennis Federation (ITF). His role involves studying the engineering of tennis rackets, balls, the court, and how players interact with their kit to keep the game fair and accessible.

Male sports engineer tests tennis equipment on a tennis court
Tennis ball being tested in machinery
Male sports engineers test tennis equipment on a tennis court
Male sports engineers conduct experiments on tennis equipment

James liked science at school and his career adviser suggested that he study engineering. He liked that engineering courses taught practical skills as well as theory. When James got his A level results, he didn’t meet his university entry requirements so he looked other options. That was when he was told about a new Sports Engineering course at the University of Bath. He applied, was accepted, and the world of sport opened up for him.


In his job, James asks questions like “what makes the fastest possible serve?”. He looks at the racket, ball, court and weather to answer this. The game could become boring or unplayable if a serve becomes impossible to return, so the International Tennis Federation consider these different features to make sure that the game is fair. The winner should be the person with the most skill and talent, not the best equipment.


James grew up in Maidenhead, running cross-country and playing music. He was always trying to customise and upgrade his electric guitar. Now, his job is to research the engineering behind the ideal tennis game. Research can help players improve their performance and customise their equipment. The perfect weight, material, and the perfect strings, all help athletes play their best. James gets to work with ball cannons and cutting-edge technology like FoxTenn and Hawk-Eye.


There are eight different types of tennis ball – for beginners through to professionals, and for different court surfaces. Engineers like James study these and design new versions. This could mean making balls bounce slower for kids to learn with, or developing equipment for blind players.


James also researches how sustainability can be improved in tennis. Synthetic playing surfaces like artificial grass can be made with old ground up tennis balls. Old tennis balls can also be reused in training exercises for police dogs.


Travel is a key part of his role, visiting championships in Europe, North and South America and Asia. Every year he gets to go to Wimbledon, the Davis Cup and Fed Cup by BNP Paribas and meet world-class athletes. 


James loves that engineering allows him to be practical and creative. His research gets to influence the future of a global game.

Where to next?

Find out more about how you can turn what you love into engineering, and what a future in engineering could look like, by exploring the links below. And if you have a question or comment, get in touch, we’d be happy to help!